Tesla Initiates Advertising Campaign with a Focus on Safety

Tesla has embarked on its first-ever advertising campaign, marking a departure from its longstanding policy of refraining from such expenditures. The American electric car company, led by the renowned figure Elon Musk, has historically been adamant about not allocating funds for advertising activities. However, in the past year, both Musk and Tesla have shown a more flexible approach, as social media users discovered advertisements for Tesla vehicles featured in videos on the YouTube platform.

Differing significantly from conventional automotive advertisements, Tesla's inaugural campaign diverges from the industry norm. Rather than emphasizing design, features, and technology as other automakers typically do, Tesla's promotional video centers on safety.

Collision Test Scenes in Tesla's First-Ever Advertising Campaign

The video exclusively showcases Tesla vehicles undergoing collision tests, capturing angles from both the exterior and interior of the car, including crash test dummies in both front and rear seats and airbags deploying upon impact.

The 30-second clip also includes a link to the company's website, where customers can schedule a 30-minute test drive for various models, including the Model 3, Model S, and Model X.

Previously, Tesla had refrained from traditional advertising methods, in stark contrast to other automakers that spend billions of dollars simply to make their products known to customers and attract them to showrooms. Musk had previously asserted that Tesla did not need advertising due to the distinct nature of its demand, surpassing production capabilities compared to most other automakers.

However, during a shareholder meeting on May 16, Musk announced a change in approach, stating that the company would experiment with advertising electric vehicles. "We're going to try advertising to see where it takes us," Musk declared.

The shift in perspective for Tesla and Musk stems from competitive realities, with traditional automakers increasing advertising budgets for electric vehicles, even those not yet available for purchase. Additionally, consistent price reductions in recent times have narrowed Tesla's profit margins, despite maintaining profitability compared to traditional automakers.

Notably, in his role as Twitter's CEO, now named X, Musk acknowledged that over 90% of the platform's revenue came from advertising. "It's funny that Twitter is so dependent on advertising. I think I should say: Advertising is great, and everyone should do it," Musk remarked.